Set on a challenging triangular parcel, the site's unique shape and orientation to the sun's path were not obstacles but opportunities for the Lohia Worldspace Experience Center. The building’s architectural form rises from this context, taking on a boomerang-shaped profile with a soaring 7-meter entry that tapers to a 3.5 meter at its edges. This deliberate geometry was conceived to break away from cubical monotony.
Equilibrium is expressed in the balanced rise and slope of the mass, symbolizing a harmony between global design standards and local aspirations. Dynamism, meanwhile, is conveyed through the multi-faceted facade where no two lines are parallel, representing the multi-dimensional character of the Lohia Global itself.
By bridging traditional craft with parametric design and functionality with symbolism, the project elevates the purpose of a sales gallery—it becomes a landmark of imagination and identity.
Pyush Lohia, Director, Lohia Worldspace,
The façade, with its jali-inspired perforations and dotted impressions, subtly reference the city’s brassware craft. Inside, the design is a spatial illusion where varying ceiling heights and shifting proportions transform a commercial encounter into a dynamic design experience. The surrounding landscape is thoughtfully integrated, its curated elements and terrain acting as a serene counterpoint to the building's bold form.
Curvilinear diffused bands of light flow from the exterior into the reception area. Within the sales gallery, programmable color-changing lights on the bulkheads adapt to evoke moods from serene to vibrant. Track and spotlights highlight key architectural features, while decorative pendants add artistry.
Custom-designed furniture echo the soft geometry of the curved walls, their forms and materials. Natural wood, metal, and stone are woven across the custom pieces to create a sense of continuity. By bridging traditional craft with parametric design and functionality with symbolism, the project elevates the purpose of a sales gallery to become a landmark with its strong architectural identity.
The Center offers visitors a tangible experience of what conscious design feels like: cool interiors, natural light, and a sense of calm that only sustainable environments can create. Its architecture is based on our belief that responsible design creates lasting value.
Ar. Kulveer Bhati, TOD Design Innovations
Fact File
Name of project: Lohia Worldspace Experience CenterLocation: New Moradabad
Built-up area: 7000 sq.ft
Plot Area: 6500 sq.m
Collaborators:
Lohia Worldspace
TOD Innovations
Mag Environmental Consultants LLP
Design Matrix
Completion: 2025
Material Palette
Italian stone flooring: A Class Marble
Carpets: Forbo Flooring Flotex
Wooden Flooring: Lamiwood™ Designer Floors
Oakwood panelling: FTS by sharmilee
Aluminium anodised panelling: AV Aquafloats
Walnut wooden louvers and veneer ceiling louvers: Safi Construction
Aluminium anodised louvers coating: AkzoNobel & Interpon Coating
Chairs: Herman Miller
Lounge Furniture: FTS by sharmilee
Interior Lights: Jaquar
External Lights: ATCOM
Decorative Lights: Jainsons Emporio
Origami Lights: Hexagramm Infrastructure
Interactive Panels: Samsung.
Decoratives: OMA
EV Charging: Statiq
Golf Cart: Mahindra Stiller
12.5 m Flag Pole: BLCC
Landscaping: Nirvana Landscapes
Roofing: AkzoNobel & Interpon Coating
Aluminum powder coated perforated skin: Av Aquafloat
Facade and Fenestration Glass: Saint Gobain
