With increasing focus on new-age cooking appliances, Usha Kitchen Appliances seeks to double its turnover in the next 2-3 years. New age cooking appliances are helping the company target new customer in this segment, which is growing at a rate of 100% and they have already contributed 40% to the company revenue. The company finds food choices and life style of customers as one of the main reasons for this segment growth. Taking advantage of this trend, the company is now engaging demonstrators and home service personnel who can demonstrate and recommend company's quality products to the customers, said the business head of the company.
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