The NFT collection has been launched with an aim to pay an ode to engineers and architects who, over four decades, have helped create urban landscapes of the House of Hiranandani and transformed dreams into reality for aspiring home buyers. Through its thoughtful construction, it has transformed land parcels into buzzing community spaces and offered elevated lifestyles for its residents.
Commenting on the NFT collection, Prashin Jhobalia, Vice President — Marketing Strategy at House of Hiranandani, said, “House of Hiranandani has a long history of firsts, with our properties becoming landmarks of the region. The brand has maintained the trust of its customers by delivering best-in-class architecture and designs. With this move, the House of Hiranandani has yet again established itself as a leader in technological adoption and innovation in real estate. On account of Engineers Day, creating NFTs “Engineering Your Dreams” concept is a tribute to all the engineers and to motivate young minds with research-based real estate creations. Our intention is to make them self-sufficient and masters in their trade.”
The real estate company will also provide home furnishing vouchers as an encouragement to begin designing one's residence. The collection can be found on KoineArth's ngageN platform, an NFT platform for brands and creators and has partnered with Polygon, a globally leading platform for Ethereum scaling and infrastructure development.
In May 2022, global NFT sales stood at ~USD 3 billion and India stands strong as one of the top five most active countries in the NFT segment with over 1.50 million NFT users in the country. Web3 and Metaverse offer enormous potential to address important real estate concerns and the industry is likely to see massive innovation in the usage of emerging technologies to fuel growth in the space.
House of Hiranandani has transformed the real estate skyline of Mumbai, Bengaluru, Chennai, and Hyderabad with its signature-styled neighborhoods that offer a holistic living experience to residents. HOH invests heavily in research and development to ensure that its developments surpass industry benchmarks and redefine engineering and design, and create value for all stakeholders at every step of development.
