Nippon Paint India forms strategic partnership with Choksey Chemicals

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Nippon Paint (India) Private Limited (Decorative Division) has announced a strategic partnership with CCPL (Choksey Chemicals Pvt. Ltd), a leading Indian construction chemicals and waterproofing materials manufacturer. Under the new partnership, CCPL will manufacture and supply select waterproofing and sealant grades for Nippon Paint India. Similarly, Nippon Paint India will support CCPL as their Exclusive Sales & Marketing Partners in the Retail, Building & Construction segment, promoting select products under Nippon's 'WALLTRON' portfolio offering Total Construction Solution.

In line with Nippon Paint's Global vision, Nippon Paint India is looking to expand its portfolio beyond paint and coatings to waterproofing, architectural, floor, wood, thermal insulation and tiling coating products. The partnership with CCPL is in congruence with the vision. This partnership is expected to enhance product visibility, distribution and sales across markets. The strong product portfolio and technical expertise of CCPL, coupled with the hi-tech paint solutions and distribution strength of Nippon Paint India, will provide an opportunity for both the brands to explore new markets and add innovative products.

Said Mahesh Anand, President, Nippon Paint India (Decorative), "This is an important step in increasing Nippon Paint's product offerings in India, in accordance with its international offerings. We anticipate high demand for quality construction chemicals in the coming years due to the growing adoption of the Green Building concept and increasing government regulations pertaining to the use of high-quality waterproofing systems with low VOC and insulation. With the combined strength of Choksey Chemicals and Nippon Paint's expertise in Paint technology, we are prepared to increase our market penetration."

Ankur G. Choksey, MD, Choksey Chemicals, commented, "Our partnership with Nippon Paint India is yet another milestone in Choksey's successful track record of collaborating with leading brands to explore newer markets and attract prospective customers. This is an exciting development for Choksey Chemicals and will render us a stronger presence in the retail sector."
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