Nitin Agarwal, Director, SNN Estates
There has been a structural shift in the buyer profile over the last five years, with a growing concentration of high-net-worth professionals and entrepreneurs driving demand for urban living, with a strong focus on thoughtful design, quality construction, on-time delivery, transparency and customer trust. This generation of buyers are world-travelled and design-literate.
Particularly at the premium-end, buyers are now demanding a fundamentally different product. The shift we are seeing is from unit-centric development to ecosystem-centric planning. Buyers are no longer evaluating just square footage and finish; they want large usable green spaces, thoughtfully designed social infrastructure, and communities that contribute to their well-being.
Ultra-luxury projects are inherently long-horizon investments. The land, the construction quality, and the location all need to support value retention over decades. As regards operational challenges such projects require, this is a question the industry does not discuss honestly enough. Delivering an ultra-luxury project is one challenge. Operating it to the standard its residents expect, consistently, over years and decades, is an entirely different discipline. The gap between the two is where many developers fall short.
Luxury is also discretion. It is not about visible excess. It is about a home that functions flawlessly.
Nitin Agarwal
On the environmental side, buyers in this segment are increasingly asking the right questions: How is the building’s energy consumption managed? What is the water recycling infrastructure? How have construction materials been sourced?
At Duomont, an ultra-luxury residential project in Bengaluru, we have benchmarked our specifications against the best residential projects internationally, because our buyers have lived and travelled widely enough to know the difference. The project will deliver 114 residences across four towers, with configurations spanning 2,810 sq.ft. to over 7,110 sq.ft. The project features double-height living / dining spaces, expansive double-height balconies, landscaped grounds, a clubhouse, and a roof deck with an infinity-edge pool.
