Dr. Wiesner Test and Automation forays into B2C lifestyle segment; launches WC seat

Germany and Bangalore based Dr. Wiesner Test and Automation, a 50 year veteran of the industrial automation industry, has marked its entry into the B2C lifestyle consumer with the launch of SmartWash, a range of automated bathroom closet seats. Commenting on this disruptive and ambitious entry into the Lifestyle segment, HK Nagbhushan, Head of Operations and Director, India, said, SmartWash has received very positive interest from interior designers and real estate developers. We estimate a demand of more than 50,000 units in the first year alone, and a yearly turnover to touch Rs. 350 crore in the next three years.”

Jochen Mὒller, Executive Director and Board Member, said “We are proud of this German engineered and Made in India product. The team in India gets a lot of credit for having the vision of the product, especially one that touches our personal lives with so much impact. We are manufacturing almost 100% of the product in India itself which gives you an indicator of the technical strength of our Indian engineering and sourcing team.”

The company started operations in India about 6 years ago through the value created in its R&D labs. SmartWash is the first of the many that the company aims to present to the market to showcase its prowess in design and innovation, and the range will be followed by products like air purifiers and nebulizers in the near future.

Dr. Wiesner has invested Rs 20.5 crore until 2016 to set up its SmartWash production facility with a capacity to produce 60,000 units per year at Dabaspet near Bangalore. It plans to invest a further Rs 8 crore in 2017-2018 and Rs 5 crore in 2018-2019 to raise capacity to 200,000 units per year.