Conscious Design

Shyam Motwani, Executive Vice-President and Business Head, Godrej Locks & Architectural Fittings and Systems, elaborates on the findings of a research conducted with architects and interior designers which highlights consumers desire for safety and security while making home buying decisions

Architectural Fittings - Floor Springs

About 77% of the architects have found that people who stay in single family homes are more concerned about home safety and security features. The survey also gave a glimpse into the consumer mindset present in urban versus rural markets. For example, over 63% of the respondents said that people in larger cities are more serious about home safety and security whereas 25% felt that clients in tier II cities were serious about home safety. This indicates that people living in metro/tier I cities are more consciously investing in home safety solutions as compared to tier 2 cities.
Shyam Motwani, Executive Vice-President and Business Head, Godrej Locks & Architectural Fittings and Systems
Architects and interior designers have a key role in ensuring designs that are sustainable and eco-friendly. The study will add further value to our process of developing more eco-conscious ideas in building products and services

Shyam Motwani

Over 36% of the architects and interior designers said that their customers aged between 35 to 44, are particularly concerned about property security, personal and family safety. This younger age group is where architects majorly see customers proactively implementing solutions against theft or unauthorized entry. They are also keener to include conscious designs into their home architecture.

Architectural Fittings and Systems

The insights show that people have been thinking of design and safety together and are more conscious about all elements in their home and what is most sustainable. The survey elicited opinions on customer desires, ranging from environmental effect and conscientious design to home safety and security elements. Additionally, as a result of the pandemic, there has been an increase in concern for safety and cleanliness, with a majority of consumers expressing interest in employing features such as contactless and secure entrance door access while keeping health concerns in mind, as they are considering both physical and digital components such as locks, doors, and new technologies.
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