Ar. Vikas Sabharwal & - Ar. Ishvinder Kaur ivpartners

Ivpartners
The fast-expanding entertainment industry has diverged to create enormous centers in genres of theatre, arts, musicals, operas, and cinema halls, and advanced to digitized forms - from radio and television to the laptop - savored in the comfort of the home. By replacing the conventional cinema halls, multiplexes have impacted the urban user's experience and idea of retreats and recreation. As online viewing becomes more prevalent, it stands as a pertinent ideology to present the patrons of motion pictures with enhanced viewing standards that appeal to the net-savvy generation of movie-goers.

At ivpartners, we are curating spaces of flamboyance and entertainment with edgy designs, regulated lighting, improved sound technology and compelling interior treatments. Our endeavor is to create theaters in a multiplex for a wide viewership and a buffet of movie typologies. We believe that to cater to the multi-faceted needs of the urban movie buff, multiplexes can mould their functions into a design strategy that meets the changing tastes of the audience. As an entertainment hub for the millennials, the design of such spaces must reflect their taste. This is where thematic representations come into play, and involve digital schemes, glistening chandeliers, exclusive lounge areas, bespoke furniture, etc, which amalgamate luxury and grandeur in the design.
To cater to the multi-faceted needs of the urban movie buff, multiplexes can mould their functions into a design strategy that meets the changing tastes of the audience

LOGIX CITY

We infuse a palatial semblance with efficient planning in the design of opulent multiplexes such as the PVR Icon in Pune and in Mumbai. An ostentatious appeal is achieved with a colour palette of rich hues of red and maroon, or plush gold, or velvety black and brown; with intricate ceiling compositions such as a glossy mirror finish or a diamond coffered pattern, and so on, such that each design component complements the entire scheme and enhances the magnificence, providing audiences an awe-inspiring aura.

ICON ICC Mall Pune

At ivpartners we focus on exquisite detailing in space planning and in the interiors. Each of the projects has a different typology of portrayal: designing a Gold Class Lounge at PVR, Saket, is different from devising the interiors of Director's Cut at Ambience Mall, New Delhi. The PVR Superplex at Noida provides patrons with a unique 360-degree panoramic view right from the start.

We at ivpartners have successfully created numerous multiplexes across the country, giving both kind of experiences viz. luxurious and user-friendly.
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