Value For Money Flooring

Naresh Maheshwari
“Laminate flooring is a popular choice because it mimics traditional, exotic, reclaimed vintage looks, and for its durability” Naresh Maheshwari CEO, Pergo Pvt. Ltd.

Why would you recommend laminate floorings?

Choice of flooring is one of the most important decisions when it comes to home improvement. When selecting any type of flooring, consider the price, lifecycle, maintenance requirements, and durability. Laminate floors offer value for money because they look good, they last, and are affordable. They are easy to clean and are scratch-resistant, which makes them a great floor for homes with pets. They are also a good option for Indian weather conditions as they are 100% maintenance-free.

Laminate floorings are best suited for moderate climates; however, stronger laminate types can endure extreme conditions without expanding or contracting. They can be installed below grade, on grade, or above grade. They have superior resistance to scratching and fading compared to other types of flooring. Their click and lock assembly for installation means that no nails or glue are needed and you can float it over most existing sub-floors. They are easy to clean because of the thick and clear wear layer that covers their surface.

Pergo Sensation Collection
Pergo Sensation Collection, Manor Oak, plank

What are the latest trends in laminate flooring?

Laminate flooring is one of the most sought after floor coverings because of its realistic visuals mimicking traditional, exotic, reclaimed vintage looks, and easy to maintain and durability. However, people are also considering wooden flooring as an option. They are willing to pay for a new floor, but they want it to look old. The trends are also toward larger planks and more exotic species. Wood Parquet offers seven different designs with Brushed Surface, Sawcut pattern. The floors are easy to install and can withstand years of use and still look beautiful. Original laminate is available in 52 decors in three qualities, incredibly durable in terms of wear, scratch and fire resistance due to its TitanXTMcoating, which makes its anti-static in nature.

These days, the herringbone pattern in laminate flooring, engineered wood flooring, and vinyl flooring are trending. It is not uncommon to find at least one room of a house fitted with laminate flooring because of its high aesthetic appeal. Rustic colors and dark shades are popular in wooden floorings in India as well as abroad.

Choosing the right color laminate for a room is very vital. Take into consideration the color of the furniture and furnishings in the room. Be sure that the color you choose can cope with the amount of traffic that the floor will have. Also, consider the placement of the laminates when picking the color. Choosing the wrong color or the wrong finish can detract from its decorative harmony. For example, light-colored laminate floors are not suited for high traffic areas as there would be increased likelihood of scratching and soiling.

What are the new technologies in laminate flooring?

Flooring deserves valuable attention and care. With the coming of new technologies, laminate floors can now be made more tough and safe, yet stylish. Emerging trends which have a direct impact on the dynamics of the industry include the aqua+ technology, wider planks, digital printing, new matt finish, and deeper embossing that brings out every grain in the designs, and highlighting the natural character of the floor. All Pergo floorings come with PerfectFoldTM 3.0 technology which makes installation very easy and quick.

Pergo’s new Living Expression collection highlights the natural character of wood, even down to the bevels. The collection has the Pergo trademark technology TitanXTM and PerfectFold™ 3.O. The Chocolate Oak, for instance, is a warm natural laminate floor featuring 2m planks AC4 class. The feeling of wooden planks is further enhanced by bevels along all four edges. The floor features Pergo Genuine™ wood texture, a lightly polished structure that follows the wood grain in every detail, complemented by a silk matt finish. The collection is priced at Rs.250 per sq.ft.
Aqua+ technology, wider planks, digital printing, new matt finish, and deeper embossing, are the emerging trends in laminate flooring

What are the challenges to making laminate flooring more widespread?

In this industry, consumers are not exposed enough to the plethora of modern floor coverings to which people the world have been changing over to, during the last few decades. Lack of knowledge and understanding are reasons why they continue to live with their traditional floor coverings such as stone, marble, tiles, etc. Also, small vendors pushing products at very low cost is another factor that is adversely affecting the industry. Pergo has over 200 sales points, dealers and stores across India. To provide more options and variety to its customers, Pergo keeps on changing its SKUs as per the trends and needs of the consumers. Currently, we are trying to create more sales points to maximise our customer reach. We are also trying to create more awareness of wood flooring.

Pergo Sensation Collection
Pergo Sensation Collection, Farmhouse Oak, plank
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