Apollo Tricoat Bringing Value to Doors

Our Apollo Chaukhat eco-friendly door frames are an ideal replacement for traditional wooden and open steel door frames, avers Rahul Gupta, MD, Apollo Tricoat

We are confident that our door frames based on DFT technology will help create and capture a strong demand for steel door frames in the domestic and export markets

Rahul Gupta, MD, Apollo Tricoat

What are the advantages of Apollo Tricoat door frames?

Apollo Tricoat door frames offer a string of advantages, especially in terms of durability; they are almost three time stronger and have a longer life cycle than traditional wood and aluminum door frames. They are water and moisture proof, have no shrinking or swelling, are fire retardant, and maintenance-free. They have outdoor adaptability as they are resistant to climatic conditions and weathering. They have high screw and nail holding capacity, easy sawing and cutting, and solvent-based joinery. They also offer benefits in terms of cost and lower maintenance.

Apollo Tricoat is the only company in India to manufacture door frames with DFT technology, which will be introduced in the Indian market under the brand Apollo Chaukhat. The top of the line eco-friendly door frames are an ideal replacement for traditional wooden and open steel door frames.

What is Apollo Tircoat’s manufacturing capacity?

Apollo Tricoat Tubes Limited (formerly known as Best Steel Logistics Limited) is one of the pioneers in launching In-line Galvanizing Pipes in India. Equipped with state-of-the-art infrastructure and testing equipment, the company has a manufacturing facility in Malur, Karnataka with a total capacity of 150,000 MTPA.

Apollo Tricoat has started commercial production of the door frames at its greenfield manufacturing facility in Dujana, Dadri, U.P., which has a total installed capacity of 50,000 MTPA. The door frames are made using the latest global Direct Forming Technology (DFT).

Apollo Tricoat’s key products include a variety of In-line Galvanizing pipes (ILG), Designer Galvanized Pipes (DG), Narrow Sections, and Door Frames.

What value do Apollo Tricoat products bring to the Indian marketplace?

The Tricoat Tubes, Designer Galvanized Pipes, along with the newly launched closed Door Frames sections, are higher margin value-added products, given their niche product applications in India. We believe, our growing innovative high-margin product basket along with the scale-up in manufacturing operations, will help us to deliver a strong sales momentum, both in the near and longer term.

We are currently seeing a strong demand for these three categories in the Indian market. Increased production is expected to further provide a strong momentum to volume and sales performance, going forward. We are also on track with our strategy of launching the other innovative product category of Narrow Sections by end of Q2 FY20. An improved portfolio of all the four value-added segments is expected to broaden the product mix and should enable the company to deliver robust financial performance going forward.

We are also undertaking a host of other business initiatives such as ramping-up manufacturing operations, establishing new manufacturing lines, and undertaking marketing initiatives to improve visibility and reach of its high-end value-added product categories. These initiatives will significantly enhance productivity and improve business efficiency for Apollo Tricoat in the medium to longer term.