Ar. Ishvinder Kaur Ivpartners
In the last several years, there’s been a significant shift of focus in design that has emphasized human wellness and betterment. These are the core values that form the foundation of ivpartners and a re-imagination of design to make the space better for the humans that occupy or use it.

My architectural style has always been contemporary to curate a modernist design language. The intent is contextual and the use of distinct materials to create a different design language for every project is the ethos of my firm. All the projects we initiate are a representation of a brand-new story both in terms of design and its implementation. For me, it is imperative to begin with a concept and never tread the path of a generic idea.

Today, creating an experience is more important than ever before. I, thus, strive towards creating a rigorous engagement and emotional connection to the design. This quest requires an in-depth analysis of how people will interact with space which is then evaluated and enumerated to evolve a brief. A few standard elements that ensure an instant association with the users are signage, decor, and lighting that strongly align with the brand message.

Ar. Ishvinder Kaur Ivpartners

Since, experiential design revolves around the culmination of elements to form a recall and maximize footfall, more and more businesses and institutions are seeking experiential designers. With a surge of development in materials and technology in the past three decades, the manifestation of grandeur in design has successfully been conceptualized, improvised on and perfected over innumerable realms. A play of varied elements from ancient buildings is the usual principle that is witnessed in such design approaches. Since a consistent yet ever-evolving brand base is the major deliverable in such cases, a common demand amongst the fraternity is a dramatic and statement aesthetic, which creates an exception and gives the user a sense of belonging in an exclusive context. Exclusive grandeur has thus gradually become a sort of a mandate in such spaces.