Born out of Mrs Ambani’s vision of creating a platform to showcase the talent and skill of traditional artists and artisans to a wider audience, Swadesh aims to revolutionise the way India’s age-old arts and crafts are perceived globally.
A Reliance Retail initiative, the store is a natural progression in Reliance Foundation’s journey to harness India’s rich cultural heritage and preserve its endangered art forms.
The ‘Swadesh’ concept, including retail identity and store experience, has been conceptualised, designed and developed by retail design firms JGA, Detroit and FRDC, Bangalore. The collaboration of International and Indian design teams has resulted in creating a benchmark in retail format of global standards.
