Serta introduces iComfort mattresses in India
Serta, the number one mattress brand in the United States, launched its newest iComfort mattress collections “Cool Solace” and “Cool Sense” in India. These mattresses are equipped with Serta’s patented iComfort technology which received overwhelming response across the globe.

Every iComfort mattress features Serta’s Cool Action Gel, an advanced material infused with millions of gel beads that responds to the body's individual needs for comfort, support, durability and temperature regulation. With the right support, your muscles can relax and rejuvenate so you can wake up feeling refreshed.

Heat build-up during the night can cause uncomfortable and restless sleep. Serta’s Cool Action Gel Infused material combines an open cell structure to significantly increase airflow and the ability to dissipate heat. Together these properties help whisk heat away from the body and enhance cooling comfort.

Too much pressure build-up, while you sleep, can cause disruptive tossing and turning. Serta’s Cool Action Gel Infused material is uniquely designed to help reduce average body pressure while you sleep, which can help reduce tossing and turning for a deeper and more restful sleep.

iComfort features Serta’s revolutionary Cool Action Gel Memory Foam inspired an entirely new category of sleep systems. This is the world’s first material to infuse Cool Action MicroSupport gel into premium Visco-Gel Foam, commonly known as memory foam for an extremely comfortable and supportive sleep surface while helping to reduce the heat build-up that can be associated with memory foam mattresses. This material was developed after years of careful study and refinement of existing memory foam products.