Brilloca’s largest luxury experiential center which opened in Lajpat Nagar, New Delhi, is conceptualized and curated to offer an immersive experience to discerning homeowners, influencers, architects and interior designers, where they can bring alive their dream homes and bathrooms with a range of luxury and premium sanitaryware, bath fittings and tiles. The center was inaugurated by Sandip Somany, CMD, Brilloca Ltd, and Bollywood actor Jacqueline Fernandez. Lacasa houses luxury brand - QUEO, wellness brand – Amore, the super-premium brand – Alchymi, and premium brands - Hindware Italian Collection & Hindware. It also displays the premium and super-premium tiles brand Neom-Neo Modern Tiles by Hindware. The digitally integrated concept store is spread across two floors with an expansive area of over 7000 sq.ft. The LED wall of the store façade creates a theatrical effect that invokes curiosity about the ensuing immersive experience such as a live shower display, a gallery of uber luxury products, a 3D Visualizer to help customers virtually experience their bathroom of choice before making a purchase. Three more Lacasa centers are set to open in Chennai, Kolkata and Chandigarh by FY 2020-21. Brilloca has one of the largest and widest retail networks in the bathware space with over 350+ Hindware stores, 45+ Queo stores and 6 Lacasa experiential centers, and a training center in Kochi.
