“This is a fantastic result for GROHE Blue Home. All our products are designed to be user-friendly and add genuine value to people’s lives. Seeing consumers reward our efforts with this coveted accolade gives us great pride,” said Grohe AG CEO Michael Rauterkus.
The nominated products were assessed on seven criteria namely operating comfort/functionality, product benefit, innovation, design, materials, ergonomics, and ecology. GROHE Blue Home scored convincing results on all points. This modern drinking water system supplies filtered and chilled water with three selectable carbonation levels straight from a dedicated kitchen sink faucet, thereby obviating the need for industrialised water bottling as well as for driving to beverage stores and carrying heavy water crates. Compared to bottled water, the contribution to consumers’ carbon footprint can be shrunk by approximately 61 percent.
The award ceremony was staged on the occasion of Ambiente, the leading consumer goods show, in Frankfurt. Some 200 invited guests attended the event marking the 11th anniversary of the LifeCare initiative’s Kitchen Innovation of the Year award. The outstanding quality of the GROHE Blue Home water system is now also documented by this prestigious seal, which provides independent and trusted guidance for consumers.
