Unfolding the Story of Kich Brand’s Achievements
From Left, Mr. Dinesh Hapani (Director - Export), Mr. Bharat Hapani (Managing Director), Mr. Nitin Hapani (Director - Manufacturing) In Center, Shri Chimanbhai Hapani (Founder)
Achieving something significant is of prime importance, for humans and brands too! In true spirit of this belief, achievement list of brand Kich has grown so long that none of the existing brands comes even near to it. Let's get deeper idea of Kich brand's achievement.
Rather than doing great things, Kich story started with doing small things in a great way. In 1992, under the guidance of its founder Shri Chimanbhai Hapani, Kich indigenously succeeded in developing architectural hardware items that can match premium quality standards. Since inception, it has focused only on high grade AISI 316 stainless steel hardware products, bathroom accessories and handrail & baluster systems in premium segment. To retain trust of influencer group and customers, it was necessary to roll out flawless products, which could match expectations of premium class of users. In persuasion of this objective, Kich followed very stringent parameter of manufacturing, which made Kich the first and only Indian company to win National Award for Best Quality in premium architectural products category.
Considering the fact that there is always a scope for improvement and expansion, Kich kept on transforming under the guidance of Shri Chimanbhai Hapani and his three sons; Mr. Bharat Hapani (Managing Director) – who efficiently runs the firm Kich Architectural Products Pvt. Ltd. with his vast experience and immense market knowledge; Mr. Nitin Hapani (Director: Manufacturing) – who has excelled himself in manufacturing and product development; and Mr. Dinesh Hapani (Director: Export) – who has specialized in Overseas market as well as managing corporate clientele. Under these able hands, Kich has 48 product galleries, 3 application centres and over 200 dealers across the country.
In the quest of advancement, Kich became the first Indian brand to successfully test its products for mechanical and product life cycle standards by Bodycote, the world's largest and most respected provider of independent testing services. Results of this test proved that Kich products have much longer trouble free life span when compared to Non-Bodycote compliance products.
With further betterment, Kich became the first Indian company having premium architectural products certified for fire safety standards by Warrington fire (UK), the leading independent fire testing, consultancy, research, fire engineering, and certification organization. This added a distinguished feature of fire safety for end customers.
In the journey of achievements, Kich is the first Indian company to win i-mark, the apex award for outstanding product design for three times. In first edition Handrail and Baluster System, in second edition Mortice Handle whereas in third edition LED Railing of Kich won i-mark, an emblem of highest design standard, for their aesthetic, qualitative and environment friendly attribute of design. With Kich's this achievement, customers can decorate their premise with authenticated best designs.
As the world is moving towards energy conservation Kich contributed to the movement by being the first member of IGBC (Indian Green Building Council) in premium architectural products category to promote the green building movement in India. An application of Kich product contributes towards valuable 4 LEED points for green building project certification due to recycled or recyclable content in raw material. Kich Corporate House, which has been rewarded with NC GOLD rating by IGBC, is the first and only Gold-rated Corporate House in Indian Hardware Industry as well as Green Corporate House in entire region of Saurashtra, Gujarat. IGBC membership realised many customers' dreams of putting their contribution in conserving environment.
Ceaseless support and persistent belief of Indian consumers, architects and interior designers in brand Kich made it the first and only Indian company to win status of Star Brand 2010-2011 under premium architectural hardware category.
By successfully taking on and beating the global competitors in unique ways, Kich was selected as the first Indian Power Brand 2011-13 in architectural products category by Indian Council for Market Research.
By doing the things, which brand Kich is capable of, it has astounded one and all. This can be concluded from one of its achievements in which Kich's handrail and baluster systems have been successfully tested by Al Futtaim Exova Testing (AFE) - Façade Testing & Advisory Services Division of Exova Group at Dubai in accordance with ASTM E 935-00, ASTM E 985-00 and ASTM E 2353-06 American Standards for Concentrated Load Test, Uniformly Distributed Load Test and Shot Bag Impact Test.
The story of Kich's achievements will never end as it has recently been selected as Asia's Most Promising Brand 2014 in architectural products category for its innovative marketing strategies, tremendous growth and brand recall.
Mr. Bharat Hapani, Managing Director of Kich Architectural Products Pvt. Ltd. said, "Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence. Market is populated with many varieties of look-alike products in terms of design and finish. So it becomes very difficult for customers to choose quality product just looking at the outer surface. Our achievement and certification helps precisely at this point. It's an assurance from Kich that customers will have lifetime trouble free product. Really, it's a matter of pride that today Kich products have succeeded in gaining celestial point in Indian architectural products industry. I really thank all interior designers, architects, influencer groups, as well as business partners, customers and our employees who made this achievement a reality."
Story of Kich's achievements clearly proves spectacular achievement is always preceded by exceptional preparation. Best of luck to brand Kich!