Parryware Introduces ‘Colour Story’
Parryware, India's contemporary bathroom solutions brand from Roca India, makes its voyage into an exciting new concept of 'Colour Story', by introducing 12 delightful colours to its product range. A step beyond the conventionally basic colours available in the market, the new range explores an array of light and fresh hues of blues, reds, pinks, and greens that will brighten the bathroom spaces and will give the future of bathrooms a facelift. The selected colours have been inspired by nature and classified to suit the tastes of the elegant, graceful or contemporary consumers.
Conceptualized by Freedom Tree, a private market research firm, the concept covers the core aspects of design essential for modern bathrooms, i.e. 'Clean, Calming, Transforming, Performing and Creativity' as gathered through an extensive pan India survey. The survey focused on gathering and analyzing the colour palette preferences of demographics across key cities of India, from traditional to innovative to simple and decorative. The final palette brings into picture the innate need to express oneself through artistic and decorative gestures. After in-depth research and analysis of colour preference across the cities, the 12 shades have been picked for the consumers.
The introduction of the 'Colour Story', is an effort by the brand to offer consumers a wide range of choice for their most personal space in the house; the bathrooms. Bathrooms, today, are more than just a functional space. With its innovative colour presentation, Parryware is looking to rejuvenate this space and make it one where anyone can feel relaxed and refreshed.
Mr. Pau Abelló Pellicer, Managing Director of Roca Bathroom Products Pvt. Ltd. said; "We are delighted to announce the launch of our 'Colour Story' – a new concept evolved from the consumers' need to redefine their bathrooms. Standing true to our commitment of being innovators and path leaders, the brand continues to stay true to this mission, with this innovation. We are confident that the consumers will love these new colours and be inspired to transform their bathrooms."
The new colour range will be available over 3,000 stores across the country.