ADS Achieving Sustainability Through A Holistic Approach
Founded in 2005 by Abin Chaudhuri, an architecture graduate from Jadavpur University (J.U.) with a specialization in Industrial Design from Domus Academy, Milan, the architectural firm ADS (Abin Design Studio) is involved in architecture, interior design (corporate and retail), design of exhibition spaces, industrial design and graphic design. Jui Mallick, classmate of Ar. Abin from J.U., joined him in early 2006 and went on to becoming his partner. The studio which was started as a small 3-person firm is now a frontline organization rendering complete design and management solutions right from conceptualization to realization of the space, object or visual in the market, keeping the synergy of execution of design solution through extensive research and innovation in mind.
According to Ar. Abin Chaudhuri, "we at ADS gyrates among the few young enthusiastic design studios that aims at centrifuging the anomalies by seeking to a universal dialect of 'responsible architecture' which builds upon low carbon footprint and extensive use of locally available materials despite the continuous conflict between logical reasoning and creative senses of emotion."
ADS endeavors is to set free-built environment from the prevalent crustacean architecture and infill sustainability through a holistic approach of uniting architecture, interior, landscape, signage, and product design.
Elaborating further he stated, "we believe the paradigm has shifted from "why" to "when" in terms of practising responsible architecture. We hope to create 'biophilic spaces' that respond to the changing socio-cultural, economic and environmental traits. We try to update and upgrade ourselves through constant research activities. Every project aims at exploring and enhancing the architectonic value of the design. In last 3 years, we have won all major educational projects through national or international level competitions like International Management Institute Kolkata and Bhubaneswar, National Institute of Fashion Technology, Bhubaneswar, Army Institute of Management, Kolkata including being top 3 shortlisted in School of Planning and Architecture, Bhopal."
The studio has earned numerous accolades since inception which includes: International Property awards 2011 in Public Service Architecture, Design Firm of the Future, Architect of the Year, IIID MK interior awards, Lafarge ARC design awards, Best pavilion design award, National award for design: Ministry of Environment & Forests, 1999 and various other accolades.
Currently, Abin design studio is working on private, public & institutional building design, private and corporate interior space, retail environment design, furniture, display and POP design, signage, Indoor- outdoor exhibition and installation, Graphic design, visual communication and presentations.